Backup Redesigned
Client: Western Digital
Role: Creative Direction
Agency: R/GA
Made with Los York
With Jill Beeler Bradley, David Hsia, Natalie Liu
To launch Western Digital's newly revamped line of Yves Behar designed hard drives, we needed to reach our audience where they seek inspiration most. Partnering with Los York, we created thumb stopping product teasers on social and an immersive Facebook 360º experience. Then we commissioned trusted tastemakers to promote the products across their networks.
Unorthodox Unboxing
We collaborated with content creators to unbox the new hard drives in unconventional, surprising and creative ways.
Redesign Reinterpreted
We partnered with an international artist collective to feature seven unique artists interpretation of what the products new design meant to them.
