Golden State Valkyries
Introducing the WNBA’s 13th franchise. Sharing the Bay with the Golden State Warriors, it was vital to stand apart. Drawing inspiration from Valkyries of Norse mythology, the team needed a distinct voice and look — equal parts strength and grace. This mythical theme drove everything from identity to storytelling. Within 24 hours of launch, the Valkyries generated $21M in earned media value, 13.9M social impressions, 100K Instagram followers, and $235K in merchandise sales. Since May 2024, they’ve become the first women’s team to exceed 17,000 season-ticket deposits before playing and the first expansion team to reach the playoffs in their inaugural season.
Clios - Brand Identity - Teams, Leagues, Associations - Bronze '24
Client: WNBA Golden State Valkyries
Role: Creative Direction
Agency: Cartwright
With Mariya Munsey, Kira Carl
Partnership with Doubleday&Cartwright
Pete Christofferson, Soleil Singh, Esteban Irwin
New York Times
Bleacher Report
ESPN
Adweek
Good Morning America
Forbes
CBS Sports
NBC News
ABC
SBJ
Hatching A Legend
Every team needs a mascot, but few get such a warm welcome. Enter Violet, or “Vi” — straight from Balhalla, she captured fans at first flight. Rooted in folklore, ravens have long been linked to Valkyries in battle. Native to the Bay, they’re intelligent hunters, social high–flyers, and playful tricksters — a personality built for big entertainment.
