Golden State Valkyries
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Introducing the 13th franchise of the WNBA. Sharing the Bay Area with the Golden State Warriors, it was imperative to stand apart from their NBA counterpart. The team needed its own distinct tone and voice, finding inspiration from the greatest female warriors in history — the Valkyries of Norse Mythology. Equal parts strength and grace, gilded in gold, gave a deep well of storytelling through historical lore and relevance in pop culture. The mythical, larger-than-life Valkyrie theme inspired everything from the name to the visual identity to the core values. Within the first 24 hours of launch, the brand garnered $21M added value in earned media, achieved 13.9M impressions on native social content, over 100K followers on Instagram and $235,000 in merchandise sales. Since launch in May 2024, the Golden State Valkyries have become the first women's sports team in history to exceed 17,000 season-ticket deposits prior to even playing their first season.
Created with Mariya Munsey, Marie Massat, Kira Carl
In partnership with Doubleday & Cartwright – Pete Christofferson, Soleil Singh
Client: WNBA Golden State Valkyries Role: Creative Direction Agency: Cartwright
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