We're All Rivals Here
Thursday Night Football's 2019 slate offered a slew of historical division rivalries, stoking months of heated debate. We tapped real fans from rival teams to go head to head in passionate throw downs across the country. With over 13 weeks of games on the board, there was an onslaught of edits for broadcast and social every week to keep things fresh throughout the season. Thus turning Thursday night games into can't miss weekly events. 13 teams. 27 fans. 68 edits. Over 358 shots. 1 massive campaign.
Client: NFL
Role: Concept, Creative Direction
Agency: 72andSunny
Directed by Peter Berg
Edited by Geoff Hounsel, Josh Hegard + Matt Laroche
With Alberto Orte, Ben Hodgin
Throw Down Thursdays on #TNF
On social, we served up weekly reminders inviting fans to engage in their own debates while leveraging #TNF, which they were already doing. Plus it was an excuse to incorporate other jabs that were on the cutting room floor.