Thursday Night Football

We're All Rivals Here

The NFL's 2019 Thursday Night Football schedule features a slate of historical division rivalries, which should stoke months of heated debate. We tapped real fans from rival teams across the country to go head-to-head in passionate and joyful throw downs. Each fan proudly repping their teams in preparation for the weekly matchups. With over 13 weeks of games on the board, we created an onslaught of edits for broadcast and social every week to keep things fresh throughout the season. Thus turning Thursday night games into can't miss weekly events. 13 teams. 27 fans. 68 edits. Over 358 shots. 1 massive campaign.

Client: NFL          Role: Concept, Creative Direction         Agency: 72andSunny

Directed by Peter Berg

   The Drum   Little Black Book   Branding News   

Throw Down on #TNF

On social, we served up weekly reminders inviting fans to engage in their own debates while leveraging #TNF, which they were already doing. Plus it was an excuse to incorporate other banter that didn't make the broadcast edits.