Take a Taste
Coke Zero Sugar is so good, it's worth taking, and protecting. Who better to debate the “best ever” protectors and takers in NCAA basketball history than dynamic duo Dave & Taco. With help from some of the game's best evers.
Directed by Guy Shelmerdine
Edited by Andy McGraw
With Ben Bliss, Shelby Lemons, Scott Dobbin
Client: Coca-Cola
Role: Creative Direction
Agency: Cartwright
Best Game Experience Ever
We gifted bespoke branded care package kits to influencers to help ensure the best ever game-watching experience, including a promo to highlight the swag from Dave Burd himself, lover of robes. There's no better way to enjoy March Madness than watching your favorite teams in ultimate comfort. The kit included luxuriously branded robes, matching slides, a chalice fit for a royal and free Coke Zero Sugar.
Battle For Possesion
As the official sponsor of March Madness, the campaign touched the full tournament experience continuously reminding fans Coke Zero Sugar is so good it's worth taking, or protecting. With branded in-game segments, announcer reads, bumpers and lower-thirds, including on the ground fan activations for the Final Four in Houston such as Magic and Tamika Catchings playing fans in Z-E-R-0 (h-o-r-s-e) for the best Coke ever.
