The 100-Year Game
In celebration of the NFL's 100th season, football legends young and old gather together at a red carpet gala for the “The 100-Year Game.” Airing during Super Bowl LIII, the film highlights a chain reaction when Marshawn Lynch tips the Anniversary cake, knocking the ceremonial ball perched atop onto the ground, and the gala erupts into an epic game of tackle football. The spot features 44 legendary players, including 19 hall of famers, 53 collective Super Bowl rings, 11 Super Bowl MVPs and was voted #1 in USA Today's Ad Meter.
Clios – Film – Gold 2019
Clios – Branded Content – Gold 2019
Client: NFL
Role: Art Direction
Agency: 72andSunny
Directed by Peter Berg
Edited by Jono Griffith
With Tim Wolfe, Alberto Orte, Chris Ruh, Garrett Radford
Original concept by Cyrus Coulter & John Figone
Behind The Glorious Scenes
The final film was a culmination of herculean effort to pull off the production. With such a legendary cast, spread out across 4 shoot locations, there were so many great moments that had to be shared. Some have said the additional content even rivals the final spot.
Legendary Teasers
Leading up to the game broadcast, we released tons of teasers in digital and social amassing millions of views on their own. Some players liked them so much, they posted on their own channels too.
Legendary Portraits
Photography by Eric Espino
With so many legendary figures coming together, it was only right to capture their portraits in iconic fashion. The portraits were used to seed the films on player and league channels in social. A bound book was even made to commemorate the anniversary properly.
