Make 'Em Look
The Golden State Warriors needed a new mantra entering the '23-24 NBA season to reignite the team and its die-hard fan base. With uncertainty on the horizon, a new look roster, and a legacy of winning, they wanted a message that spoke to the tenacious joy and game-changing spirit they have become synanimous for. With all eyes on them, Make 'Em Look is a reminder to the league to keep their eyes peeled. Because every night, no matter what, somebody will do something you don't want to miss.
Directed by Cole Santiago
Edited by Josh Hegard
With Mariya Munsey, Meghan Lai
Client: Golden State Warriors
Role: Creative Direction
Agency: Cartwright
