Make 'Em Look 
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The Golden State Warriors needed a new mantra entering the '23-24 NBA season to reignite the team and it's die-hard fan base. With uncertainty on the horizon, a new look roster, and a legacy of winning, they wanted a campaign that spoke to the tenacious joy and game-changing spirit they have become synanimous for. With all eyes on them, Make 'Em Look is a reminder to the league to keep their eyes peeled. Because every night, no matter what, somebody will do something you don't want to miss.

Directed by Cole Santiago with Field Trip, Edited by Josh Hegard with Arcade
Created with Mariya Munsey, Meghan Lai, Alex Hoffman

Client: Golden State Warriors          Role: Creative Direction          Agency: Cartwright