Welcome To The Kingdom
Honoring Black Excellence is adidas' year round initiative celebrating individuals for their achievements and contributions in their community. We honored 7 individuals around the country, from elite athletes to everyday community members, offering each a platform to give back and share their stories. Launched during Black History Month to spotlight Black excellence where it lives, and has always lived - The Kingdom.
With Ben Bliss, Chelsea Ceasor, Taylor Whitelow
Client: adidas
Role: Creative Direction
Agency: Cartwright
Running | Jackie Joyner-Kersee | East St. Louis, IL
Basketball | Etop Udo-Ema | Compton, CA
Baseball | CJ & Kelli Stewart | Atlanta, GA
Originals | Nathaly Delacruz | The Bronx, NY
Originals | Alexis Douglas | Winston-Salem, NC
Skateboarding | Tyshawn Jones | The Bronx, NY
Giving Black Excellence Flowers
Too often, impactful figures aren’t recognized until they’re gone. HBE serves to give individuals the recognition they deserve here and now. To activate, adidas left lasting legacies in honor of these individuals through illustrated murals and bespoke zines that told each honoree's story with reveal events in their communities.
Illustrated by Brandon Breaux @bbreaux
