Greatness Is A Choice
Client: NFL
Role: Concept, Creative Direction
Agency: 72andSunny
Directed by Travis Hanour
Edited by Lauren Dellara
With Bo Macdonald
At some point in every player's career, they must make a choice – to not just be good, but to be great. We chose three stories of three top prospects and their unique path to greatness culminating, in the biggest night of their lives, the NFL Draft.
The Draft Goes Virtual
When the pandemic hit, the Draft plans changed. A week out from the event, the NFL sent do-it-yourself media kits to the top college prospects to film their virtual Draft day experiences safely from home.
