Welcome To #CODNATION
For the launch of Call of Duty Black Ops 4, we engaged the gaming community to create hundreds of films using the game engine itself as our canvas. The goal was to showcase the fun, irreverent, and awesomely absurd things COD nation is all about, and the internet loved it. Some notable comrades included Tim & Eric, as well as Jonah Hill whose studio even made their own content. This campaign lead to biggest launch day digital release in Activision history, making over $500M in the first weekend. During the first three days, Black Ops 4 set a franchise record for most combined players, average hours per player and total number of hours played, on current generation consoles. We also helped set a new Playstation record for day one digital full game sales on the Playstation Store.
Cannes - Social & Influencer - Silver 2019
Cannes - Mobile - Bronze 2019
Cannes - Film Leisure - 3x Bronze 2019
Clios - Direct - Social Media - Bronze 2019
D&AD Pencil - UGC – Wood 2019
D&AD Pencil - Digital – Wood 2019
ANDYS – Gold 2019
Webby – Nominee 2019
Client: Activision
Role: Art Direction
Agency: 72andSunny
With Corey Conrad, Gideon Gallard
Ben Hodgin, Josh Braithwaite
