City Edition Jersey
Every year, each NBA team releases a City Edition Jersey, connecting the franchise to the fan base and their city. For the '23-24 Season, The Golden State Warriors decided to honor an icon of San Francisco in celebration of its 150 year anniversary – the cable car. In the Bay, the sound of the cable car signals go time. The bell became a clarion call to connect the community of hoopers from Dub Nation across the city back to the team – The City Calls.
Directed by David Camarena with Even Odd, Edited by Josh Hegard with Arcade
Created with Paul Roberts, Brigg Bloomquist, Alex Hoffman
Client: Golden State Warriors Role: Creative Direction Agency: Cartwright