Coca-Cola BTT

Billboard To Table

We turned an everyday billboard in Queens that spoke to a community, into an extraordinary table that brought it together. With the help of chef/curator Sohla El-Waylly and 5 local restaurants, we hosted a magical dining experience unlike any other, with all the right ingredients for real connection – good food, great company and ice-cold Coca-Cola. The activation lived within our global platform "a recipe for magic," reminding us all of the magic that happens when we share a meal.

Produced with M ss ng Peces, Shot by Andre LaDon, Edited with Derrick Monks RPS, Stills by Winnie Au + Ben Hider
Created with Ben Bliss, Ariel Chiesa, Shelby Lemons, Scott Dobbin, Emma Starzacher

Client: Coca-Cola          Role: Creative Direction          Agency: Cartwright

ADDYS – OOH Single Event – Coca-Cola BTT / Gold '24
ADDYS – OOH Single Event – Coca-Cola BTT / Gold '24
ADDYS – Judge's Choice – Coca-Cola BTT / Gold '24
 ADDYS – Outdoor – Coca-Cola BTT / Silver '24

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Coca-Cola Billboard to TableCoca-Cola Billboard to Table
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