Billboard To Table
We turned an everyday billboard in Queens that spoke to a community, into an extraordinary table that brought it together. With the help of chef/curator Sohla El-Waylly and 5 local restaurants, we hosted a magical dining experience unlike any other, with all the right ingredients for real connection – good food, great company and ice-cold Coca-Cola. The activation lived within our global platform "a recipe for magic," reminding us all of the magic that happens when we share a meal.
Produced with M ss ng Peces, Shot by Andre LaDon, Edited with Derrick Monks RPS, Stills by Winnie Au + Ben Hider
Created with Ben Bliss, Ariel Chiesa, Shelby Lemons, Scott Dobbin, Emma Starzacher
Client: Coca-Cola Role: Creative Direction Agency: Cartwright