Billboard To Table

We turned an everyday billboard in Queens into an extraordinary table that brought the community together. With the help of chef/curator Sohla El-Waylly and 5 local restaurants, we hosted a magical dining experience unlike any other, with all the ingredients for real connection – good food, great company and ice-cold Coca-Cola. The activation was part of a global campaign "recipe for magic," reminding us of the magic that happens when we share a meal.

ADDYS – OOH Single Event – Gold '24
ADDYS – OOH Single Event – Gold '24
ADDYS – Judge's Choice – Gold '24
ADDYS – Outdoor –  Silver '24

Produced with M ss ng Peces
Event shot by Andre LaDon
Edited by Derrick Monks
Photography by Winnie Au
Event photography by Ben Hider
With Ben Bliss, Shelby Lemons, Scott Dobbin

Client: Coca-Cola
Role: Creative Direction
Agency: Cartwright