![Coca-Cola BTT](https://thenateripp.com/wp-content/uploads/2023/09/CC-BTT-cover-table.png)
Billboard To Table
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We turned an everyday billboard in Queens that spoke to a community, into an extraordinary table that brought it together. With the help of chef/curator Sohla El-Waylly and 5 local restaurants, we hosted a magical dining experience unlike any other, with all the right ingredients for real connection – good food, great company and ice-cold Coca-Cola. The activation lived within our global platform "a recipe for magic," reminding us all of the magic that happens when we share a meal.
Produced with M ss ng Peces, Shot by Andre LaDon, Edited with Derrick Monks RPS, Stills by Winnie Au + Ben Hider
Created with Ben Bliss, Ariel Chiesa, Shelby Lemons, Scott Dobbin, Emma Starzacher
Client: Coca-Cola Role: Creative Direction Agency: Cartwright
ADDYS – OOH Single Event – Coca-Cola BTT / Gold '24
ADDYS – OOH Single Event – Coca-Cola BTT / Gold '24
ADDYS – Judge's Choice – Coca-Cola BTT / Gold '24
ADDYS – Outdoor – Coca-Cola BTT / Silver '24
![Sohla-photography](https://thenateripp.com/wp-content/uploads/2023/09/Sohla-photography.jpg)
![Sohla-photography](https://thenateripp.com/wp-content/uploads/2023/09/Sohla-photography.jpg)
![BTT-url-mockups](https://thenateripp.com/wp-content/uploads/2023/09/BTT-url-mockups.jpg)
![BTT-url-mockups](https://thenateripp.com/wp-content/uploads/2023/09/BTT-url-mockups.jpg)
![Screenshot 2023-09-24 at 9.53.33 PM](https://thenateripp.com/wp-content/uploads/2023/09/Screenshot-2023-09-24-at-9.53.33-PM.png)
![Screenshot 2023-09-24 at 9.53.33 PM](https://thenateripp.com/wp-content/uploads/2023/09/Screenshot-2023-09-24-at-9.53.33-PM.png)
![IMG_6120_scrubbed-scaled](https://thenateripp.com/wp-content/uploads/2023/09/IMG_6120_scrubbed-scaled-1-scaled.jpg)
![IMG_6120_scrubbed-scaled](https://thenateripp.com/wp-content/uploads/2023/09/IMG_6120_scrubbed-scaled-1-scaled.jpg)
![Ben_Hider_230629_BH108976](https://thenateripp.com/wp-content/uploads/2023/09/Ben_Hider_230629_BH108976-scaled.jpg)
![Ben_Hider_230629_BH108976](https://thenateripp.com/wp-content/uploads/2023/09/Ben_Hider_230629_BH108976-scaled.jpg)
![Coca-Cola Billboard to Table](https://thenateripp.com/wp-content/uploads/2023/09/Photo-Select-1-scaled.jpg)
![Coca-Cola Billboard to Table](https://thenateripp.com/wp-content/uploads/2023/09/Photo-Select-1-scaled.jpg)
![table-CU](https://thenateripp.com/wp-content/uploads/2023/09/table-CU.jpg)
![table-CU](https://thenateripp.com/wp-content/uploads/2023/09/table-CU.jpg)
![Screenshot 2023-09-24 at 4.01.10 PM](https://thenateripp.com/wp-content/uploads/2023/09/Screenshot-2023-09-24-at-4.01.10-PM.png)
![Screenshot 2023-09-24 at 4.01.10 PM](https://thenateripp.com/wp-content/uploads/2023/09/Screenshot-2023-09-24-at-4.01.10-PM.png)
![BTT-social-tiles-size](https://thenateripp.com/wp-content/uploads/2023/09/BTT-social-tiles-size-scaled.jpg)
![BTT-social-tiles-size](https://thenateripp.com/wp-content/uploads/2023/09/BTT-social-tiles-size-scaled.jpg)