![WD datapocalypse](https://thenateripp.com/wp-content/uploads/2016/07/Datapocalypse-Cover-type.png)
The #datapocalypse is upon us.
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1 in 3 people suffer from data loss every year. This phenomenon is known as the #datapocalypse. We created an awareness campaign that documents this epidemic with exaggerated personal stories of data loss. However trivial your memories are, they deserve to be backed up somewhere safe, like a WD hard drive.
Client: Western Digital Role: Creative Direction Agency: R/GA
![Endcard-glitch-full](https://thenateripp.com/wp-content/uploads/2016/07/Endcard-glitch-full.gif)
![Endcard-glitch-full](https://thenateripp.com/wp-content/uploads/2016/07/Endcard-glitch-full.gif)
Don't let it happen to you.
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In addition to the promoted videos, we responded to people on social channels who have posted about data loss
or a narrowly-missed #datapocalypse with quick response tips about backup.
![TW_1024x512_mom](https://thenateripp.com/wp-content/uploads/2016/07/TW_1024x512_mom.gif)
![TW_1024x512_mom](https://thenateripp.com/wp-content/uploads/2016/07/TW_1024x512_mom.gif)
![TW_1024x512_world-traveler](https://thenateripp.com/wp-content/uploads/2016/07/TW_1024x512_world-traveler.gif)
![TW_1024x512_world-traveler](https://thenateripp.com/wp-content/uploads/2016/07/TW_1024x512_world-traveler.gif)
![RC_TW_1024x512_couple5](https://thenateripp.com/wp-content/uploads/2016/07/RC_TW_1024x512_couple5.gif)
![RC_TW_1024x512_couple5](https://thenateripp.com/wp-content/uploads/2016/07/RC_TW_1024x512_couple5.gif)
Get prepared. Back up.
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The videos drove audiences to a mobile-optimized landing page where visitors can learn their likelihood of survival
by taking a quiz which recommends the ideal WD product to help them survive the #datapocalypse.
![Datapocalypse-landing-page-comps1](https://thenateripp.com/wp-content/uploads/2016/07/Datapocalypse-landing-page-comps1.jpg)
![Datapocalypse-landing-page-comps1](https://thenateripp.com/wp-content/uploads/2016/07/Datapocalypse-landing-page-comps1.jpg)
![Datapocalypse-landing-page-comps2](https://thenateripp.com/wp-content/uploads/2016/07/Datapocalypse-landing-page-comps2.jpg)
![Datapocalypse-landing-page-comps2](https://thenateripp.com/wp-content/uploads/2016/07/Datapocalypse-landing-page-comps2.jpg)
![Datapocalypse-landing-page-comps3](https://thenateripp.com/wp-content/uploads/2016/07/Datapocalypse-landing-page-comps3.jpg)
![Datapocalypse-landing-page-comps3](https://thenateripp.com/wp-content/uploads/2016/07/Datapocalypse-landing-page-comps3.jpg)
![Datapocalypse-landing-page-comps4](https://thenateripp.com/wp-content/uploads/2016/07/Datapocalypse-landing-page-comps4.jpg)
![Datapocalypse-landing-page-comps4](https://thenateripp.com/wp-content/uploads/2016/07/Datapocalypse-landing-page-comps4.jpg)
All you need to survive.
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We sent special-edition survival kits to influencers in the gaming, parenting and photography communities, inviting them to promote a sweepstakes giveaway. Inside is everything one would need to survive the #datapocalypse - a WD hard drive.
![_DSC6385_NL](https://thenateripp.com/wp-content/uploads/2016/07/DSC6385_NL.jpg)
![_DSC6385_NL](https://thenateripp.com/wp-content/uploads/2016/07/DSC6385_NL.jpg)
![_DSC6223_v3](https://thenateripp.com/wp-content/uploads/2016/07/DSC6223_v3.jpg)
![_DSC6223_v3](https://thenateripp.com/wp-content/uploads/2016/07/DSC6223_v3.jpg)
![_DSC6480](https://thenateripp.com/wp-content/uploads/2016/07/DSC6480.jpg)
![_DSC6480](https://thenateripp.com/wp-content/uploads/2016/07/DSC6480.jpg)
![_DSC6593-DH](https://thenateripp.com/wp-content/uploads/2016/07/DSC6593-DH.jpg)
![_DSC6593-DH](https://thenateripp.com/wp-content/uploads/2016/07/DSC6593-DH.jpg)
![_DSC6746-DH](https://thenateripp.com/wp-content/uploads/2016/07/DSC6746-DH.jpg)
![_DSC6746-DH](https://thenateripp.com/wp-content/uploads/2016/07/DSC6746-DH.jpg)
![insta-box](https://thenateripp.com/wp-content/uploads/2016/07/insta-box.jpg)
![insta-box](https://thenateripp.com/wp-content/uploads/2016/07/insta-box.jpg)
![wd_dpbox_insitu](https://thenateripp.com/wp-content/uploads/2016/07/WD_DPbox_insitu.jpg)
![wd_dpbox_insitu](https://thenateripp.com/wp-content/uploads/2016/07/WD_DPbox_insitu.jpg)