We're All Driven By Something

Coming out of the Great Resignation, where millions of Americans left their jobs in search of ways to support themselves while doing what they love, we highlighted the top reason earners love driving for Uber — the flexibility to earn on their own time so they’re free to pursue what matters most. With Philosopher Alan Watts narrating, we sought to tell these human stories.

Directed by The Mercadantes
Created with Suzanne Sherwood-Moore, Mariya Munsey

Client: Uber          Role: Creative Direction          Agency: Cartwright