Take The Stage
The NFL Draft is an inauguration day. Each class arrives to fulfill their lifelong dreams. For this year's Draft, we tapped some seasoned NFL veterans to give genuine words of wisdom to prospetive Draftees prior to them taking the stage and becoming first time pros. All four prospects were drafted by NFL teams within the first two rounds. Players also organically shared and responded to each other on social to show their continued support and comrarderie for one another beyond the Draft.
Client: NFL
Role: Concept, Creative Direction
Agency: 72andSunny
Directed by Keenan Wetzel
Edited by Ryan Delk + Ben Reesing
With Alberto Orte
Player Stories
In addition to film, we created 10 unique graphic stories promoting additional prospects on Instagram. Each player and their respective schools reposted on their channels, giving shoutouts prior to Draft night.
The Stage Taketh
Our tagline was plastered all over the live event signage in Nashville. It even made it into the cut scenes of EA's Madden.
