Extraordinary Oats
Everyone knows Quaker Oats for its iconic canister, the beloved Quaker man and a rich 140 year legacy as America’s favorite oats. The challenge was to reposition them as a modern nutritional authority with more clearly defined health benefits. So we transformed the iconic canister in stop-motion to tell fanciful stories about the benefits of heart health, digestion, sustained energy and general wellness. These aren't your average oats, they can be a Heart Helper, a Digestion Do-Gooder, a Giver of Energy, you get the idea. Over 15 films were made in total, all shot in-camera using stop-motion animation made of paper materials from the product packaging.
Client: Quaker
Role: Creative Direction
Agency: R/GA
Directed by Robert Bisi + Ben Go
Produced by Brand New School
With Dylan Berg
An Instant Hit
The campaign was so well recieved it was extended to other product lines like Instant Oats. Sales increased, awareness was raised with a spike in positive engagement through the brand's social channels. An extensive campaign style guide was created to be implement across multiples partner agencies.
