Keep Stories, Not Stains

The AddWash is a front loading washing machine comes with an extra door inside the door. That extra door is so handy, you can add items late to the wash, even after it's already started. Plus, it's engineered with tiny micro bubbles of foam that wick away dirt early in the wash cycle to help penetrate clothes faster, for a more efficient clean. We created a global film to highlight these features during a dinnery party, where spills and memories abound. 

Client: Samsung          Role: Creative Direction          Agency: R/GA