Game Recognize Game
The world of sports united to honor courageous healthcare heroes on the frontlines of COVID with epic personal tributes. The biggest stars became the biggest fans by altering the names on the backs of their jerseys and replacing them with the names of real healthcare workers. In the ultimate shoutout, they shared heartfelt stories of heroism. Athletes, teams and leagues ignited their fan bases to create a cultural movement that took off. See all the films at: The Real Heroes YouTube channel.
D&AD 2021 - Wood Pencil
ADC - Design For Good - Shortlist '21
One Show - Partnerships - Shortlist '21
One Show - UGC - Shortlist '21
Webbys - Engagement - Nominee 2021
Shorty Social Good - Sports - Finalist '20
Shorty - Influencer/Celebrity - Finalist '20
Clios - Partnerships - Bronze 2020
Clios - Social Good - Bronze 2020
Cresta Gold 2020 - Healthcare Special Category
ADSTARS Silver 2020 - Pivot
Client: NFL, NBA, MLB, NHL, MLS, WNBA, WWE, NASCAR, EA, Activision
Role: Creative Direction
Agency: 72andSunny
Adweek
ESPN
Bleacher Report
Sports Illustrated
FOX Sports
The Source
People
Associated Press
Beyoncé
The Real Heroes 400
NASCAR renamed its first race back from lockdown “The Real Heroes 400” in honor of the project. Healthcare heroes served as Grand Marshals of the race and their names were painted above the drivers' car doors.
