City Edition Jersey
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Every year, each NBA team releases a City Edition Jersey, connecting the franchise to the fan base and their city. For the '23-24 Season, The Golden State Warriors decided to honor an icon of San Francisco in celebration of its 150 year anniversary – the cable car. In the Bay, the sound of the cable car signals go time. The bell became a clarion call to connect the community of hoopers from Dub Nation across the city back to the team – The City Calls.

Directed by David Camarena with Even Odd, Edited by Josh Hegard with Arcade
Created with Paul Roberts, Brigg Bloomquist, Alex Hoffman

Client: Golden State Warriors          Role: Creative Direction          Agency: Cartwright