WD datapocalypse

The #datapocalypse is upon us.
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1 in 3 people suffer from data loss every year. This phenomenon is known as the #datapocalypse. We created an awareness campaign that documents this epidemic with exaggerated personal stories of data loss. However trivial your memories are, they deserve to be backed up somewhere safe, like a WD hard drive.

Client: Western Digital          Role: Art Direction          Agency: R/GA

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Don't let it happen to you.
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In addition to the promoted videos, we responded to people on social channels who have posted about data loss
 or a narrowly-missed #datapocalypse with quick response tips about backup.

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Get prepared. Back up.
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The videos drove audiences to a mobile-optimized landing page where visitors can learn their likelihood of survival
by taking a quiz which recommends the ideal WD product to help them survive the #datapocalypse. 

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All you need to survive. 
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We sent special-edition survival kits to influencers in the gaming, parenting and photography communities, inviting them to  promote a sweepstakes giveaway. Inside is everything one would need to survive the #datapocalypse - a WD hard drive.

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