For the launch of Call of Duty Black Ops 4, we collaborated with the gaming community to create hundreds of films using the game itself as our creative canvas. The films showcase the fun, irreverent, and awesomely absurd things the Call of Duty community is all about, and the internet loved it. Notable creators we collaborated with include Tim & Eric, as well as Jonah Hill and his studio even made films of their own. This campaign lead to biggest launch day digital release in Activision history, making over $500M in the first weekend. During the first three days, Black Ops 4 set a franchise record for most combined players, average hours per player and total number of hours played, on current generation consoles. We also helped set a new Playstation record for day one digital full game sales on the Playstation Store. Welcome to #CODNATION.
Client: Activision Role: Art Direction Agency: 72andSunny
International ANDY Gold 2019
Webby Nominee 2019