To celebrate the launch of WD's newly redesigned line of My Passport and My Book hard drives, we created an awareness campaign to reach our target audience where they seek inspiration most - on social media. We partnered with Los York to create thumb stopping product teasers and an immersive 360º Facebook experience. We also engaged trusted taste makers to promote commissioned content across their networks.
Client: Western Digital Role: Creative Direction Agency: R/GA
We collaborated with the content creators @visualcountry and @dschwen on Instagram to unbox the new drives in unconventional and creative ways.
Pop Still Life
We partnered with the international artist collective @meetkvell to showcase how seven unique artists from their roster each interpret what the hard drives mean to them.