Game Recognize Game
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The world of sports united to honor courageous healthcare heroes fighting on the frontlines of the pandemic with epic personal tributes. The biggest stars became the biggest fans by altering the names on the backs of their uniforms and replacing it with the names of real healthcare workers in the ultimate shoutout as they shared heartfelt stories of healthcare heroism. Athletes, teams and leagues ignited their fan bases to create a cultural movement. See all the films at: The Real Heroes YouTube channel.
Client: NFL, NBA, MLB, NHL, MLS, WNBA, WWE, NASCAR, EA, Activision Role: Creative Direction Agency: 72andSunny
Adweek ESPN Bleacher Report Sports Illustrated FOX Sports The Source People Associated Press Beyoncé
D&AD 2021 - Wood Pencil
ADC - Design For Good - Sports United / Shortlist '21
One Show - Partnerships - Sports United / Shortlist '21
One Show - UGC - Sports United / Shortlist '21
Webbys - Engagement - Sports United / Nominee 2021
Shorty Social Good - Sports - Sports United / Finalist '20
Shorty - Influencer/Celebrity - Sports United / Finalist '20
Clios - Partnerships - Sports United / Bronze 2020
Clios - Social Good - Sports United / Bronze 2020
Cresta Gold 2020 - Healthcare Special Category
ADSTARS Silver 2020 - Pivot
The Real Heroes 400
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NASCAR renamed its first race back since lockdown “The Real Heroes 400” in honor of the project. Healthcare heroes served as Grand Marshals of the race and their names were painted above the drivers' car doors.
