The Real Heroes

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The world of sports united to honor courageous healthcare heroes fighting on the frontlines of the pandemic with epic personal tributes. The biggest stars became the biggest fans by altering the names on the backs of their uniforms and replacing it with the names of real healthcare workers in the ultimate shoutout as they shared heartfelt stories of healthcare heroism. Athletes, teams and leagues ignited their fan bases to create a cultural movement. See all the films at: The Real Heroes YouTube channel.

Client: NFL, NBA, MLB, NHL, MLS, WNBA, WWE, NASCAR, EA, Activision         Role: Creative Direction          Agency: 72andSunny

Adweek    ESPN    Bleacher Report    Sports Illustrated    FOX Sports    The Source    People    Associated Press    Beyoncé

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The Real Heroes 400
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NASCAR renamed its first race back since lockdown “The Real Heroes 400” in honor of the project. Healthcare heroes served as Grand Marshals of the race and their names were painted above the drivers' car doors.

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