NFL Draft

Take The Stage
_________

The NFL Draft is an inauguration day and the Class of 2019 is ready to fulfill their lifelong dreams. It’s a big moment. Filled with all types of emotion, uncertainty, validation and excitement. Fortunately, there’s someone out there just like them who’s already been through the same right of passage. The NFL top tier vets. In this campaign for the Draft, we created powerful, emotional films from current top tier NFL athletes giving genuine words of wisdom to NFL Draftees prior to them taking the stage as they enter the league as first time pros. 

We partnered with athletes who shared common ground with the prospects on many themes, beyond just football. All four prospects were drafted by NFL teams within the first two rounds. The films ran extensively on broadcast and social. Players also organically shared and responded to each other via social to show their support and comrarderie for one another.
Directed by Keenan Wetzel from SKUNK

Client: NFL         Role: Concept, Art Direction          Agency: 72andSunny

 

Player Stories
_________

In addition to the broadcast films, we created 10 unique graphic stories promoting additional Draft prospects that ran exclusively on Instagram. Each player and the school they played for reposted them to their channels, excited for the shoutouts prior to Draft.

Draft_IG_JoshDraft_IG_Josh
Draft_IG_MarquiseDraft_IG_Marquise
Draft_IG_KylerDraft_IG_Kyler
Draft_IG_DKDraft_IG_DK
Draft_IG_ChristianDraft_IG_Christian
Draft_IG_DevinDraft_IG_Devin
Draft_IG_DwayneDraft_IG_Dwayne
Draft_IG_RashanDraft_IG_Rashan
Draft_IG_QuinnenDraft_IG_Quinnen
Draft_IG_NickDraft_IG_Nick