Greatness Is A Choice
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At some point in every player's career, they must make a choice to not just be good, but to be great. We identified the stories of three top prospects and their unique path to greatness culminating in the biggest night of their lives, the NFL Draft.

Directed by Travis Hanour at Moxie Pictures

Client: NFL         Role: Concept, Creative Direction          Agency: 72andSunny

The Draft Goes Virtual
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When the Covid-19 pandemic hit, the Draft plans changed. A week out from the event, the NFL sent do-it-yourself media kits to the top college prospects to film their virtual Draft day experiences safely from home.