Lenovo Yoga Tablet

Lenovo Yoga Tablet

To launch the new Yoga Tablet, the first of it's kind, we teamed up with Ashton Kutcher, tech investor and entrepreneur to test it to the limits. On the night of the launch, Ashton tweeted to his 15 million+ followers the unveiling over a live Youtube stream and . The tablet has 3 mode positions - Hold, Tilt and Stand. Included in the design is a built-in hinge to stand the tablet up, ideal for watching content and web browsing. With 18 hours of battery life, we decided to push Ashton and this high powered machine to the limits.

Client: Lenovo          Role: Art Direction, Design          Agency: Saatchi & Saatchi 


Product Teasers

There also were product specific teasers that highlight the technical beauty of the tablet. For online and on digital OOH screens.


Lenovo Media Coverage

The launch of the Yoga Tablet was well received and generated a lot of media buzz in both technology and news feeds, from Forbes, to The Wall Street Journal, CNN, Wired, Mashable, Gizmodo, The Verge, CNBC, Reuters, Fox and ABC.